Marketing & Advertising
Facebook and Instagram Campaigns Planned Around Your Goals
We plan, set up, and manage Meta campaigns across Facebook and Instagram, from objectives and audiences to creative coordination, tracking where available, ongoing optimization, and clear reporting.
Who it’s for
- Businesses promoting products, services, or events on Facebook and Instagram
- Brands that have boosted posts but want structured campaigns
- Advertisers who need an existing account reviewed and reorganized
What’s included
- Campaign objectives and structure
- Audience research and targeting setup
- Ad copy and creative coordination
- Meta Pixel or Conversions API checks where available
- Ongoing optimization within agreed budgets
- Reporting on agreed metrics
Deliverables
- Campaign plan
- Configured campaigns in your ad account
- Ad copy and creative briefs
- Regular performance reports
What we need from you
- A Meta Business account you own, with partner access for us
- A payment method on your ad account and an agreed media budget
- Creative assets, or approval for us to brief them
- A landing page or destination and your conversion goals
How it works
- 1
Discovery
Goals, audience, offer, and budget.
- 2
Setup & tracking
Account structure, audiences, and tracking checks.
- 3
Launch
Campaigns go live after your approval.
- 4
Optimize
We adjust audiences, creative, and budgets.
- 5
Report
Clear reports on agreed metrics.
Scope notes & exclusions
- Ad spend is paid by you directly to Meta and is separate from our fee.
- Meta’s ad policies and account review decisions are outside our control.
- No guaranteed leads, sales, conversions, or return on ad spend.
Frequently asked questions
Do I pay the ad budget to you?
No. Ad spend is charged by Meta to the payment method on your own ad account. Our management fee is separate.
How much should I spend?
It depends on your goals, audience, and market. We’ll suggest a starting budget during discovery, and you decide.
Who creates the ads?
You can supply creative, or we can write copy and brief designs. Creative production is confirmed in your quote.
Let’s work together
Ready to Discuss Meta Ads?
Share your requirements and we’ll reply with the next steps, scope, and a custom quote.